In the last part of this event, Alberto Cordova, partner-director of DBM, exposed from its experience, real cases of client experience, in whom it contributed three keys important to sell more: to think about the client, to analyze what values distinguishing and personalizando in each and to contribute to the users constant differentiation and positive surprises. Like finishing touch, the assistants had the opportunity to attend a round table that took by name ” The experience of client, guarantee of more ventas” and in that Alberto Conquero, chief of a main directorate of Unidental, Maria Sanchez Ocharn, director of Human Resources of ING. Nationale-Nederlanden, Fernando Fields, Commercial director of CIGNA, explained their models of relation with the clients and contributed answers to some questions of which they went to this pioneering act in Spain. The company Drake Beam Morin (DBM), founded on New York in 1967, counts with more than 40 years of experience in human management of capital, transformation and transition of organizations. They offer its services in 24 languages, and have taken care of more than 50,000 companies and 3 million people at world-wide level.
DBM Spain, with delegations in Madrid, Barcelona and Bilbao, was created in 1982 with an equipment formed by professionals of different profiles that provide solutions to the people and to the organizations. This company bases its efforts on two lines of business: Outplacement and Transformacin. In this last one, they take from 2005 applying the methodology to generate more sales, satisfying to the clients, being in Spain pioneering in client experience.