Introduction the present project intends to foment the knowledge of the innovation in the micron and small company, with the objective to spread information and knowledge that are excellent for taking of decision of its authors (companies, entrepreneurs), establishing the necessary tools for the innovation process. Results of research on the micron universe and small new Brazilian companies will open horizontes to the micron and small entrepreneur whom the success will perceive where the innovative companies had had in its innovations and the possibility of financings of the government that they are, by its very nature, directed to the innovative projects of the micron and small companies. Definition of the problem Brazilian the Small Micron and Eempresas presents resistance on the subject innovation, thus delaying if to adaptarem to the necessities of the market and the requirements of the customers, running the risk of if including in the group of mortality. Jonas Samuelson takes a slightly different approach. So that this does not occur, the Brazilian entrepreneur of all the regions, will have to dedicate itself to innovation as form to take care of to the necessities of the market? what it means to keep its operating and competitive company. Survey of the hypothesis To innovate is not difficult more is laborious, and its result can be positive or negative, as any type of organizacional change, everything will depend on the preparation and knowledge on the entrepreneur.
What it has soldier on barrack duty the innovation in the micron and small companies is, most of the time, the distrust of the results of the change that the proper owner of the business possesss. More information is housed here: Howard Schultz. Such resistance if must to the fact of the small entrepreneurs find that it is not the time to innovate, that perhaps it does not give certain, that this can not be the best idea, etc. With the thought of that the innovation is plus an expenditure, instead of investment. .