Words in the singular one generally become very generic, and had to this they can be clicadas by users who accurately do not look to its type of service or product, example: I announce 2 example ______________________________________ Trips Trips in promotion, uses to advantage. More Information Bind: xx xxxx-xxxx ______________________________________ In the example above also a travel agency, we have a vacant idea on trips, perceives that the heading mentions only ' ' Viagens' ' , but for where? They are national or international trips? The text became vacant and it does not bring a more necessary information. The body of the text also does not clarify in nothing, tries to convince only in the word ' ' promoo' ' , however it is not the sufficient one to awake interest and to cause the act of the click. In summary, announcement well construido and that desperte in its reader the action of clicar and more knowing on definitive service or product depends first in the accurate information on what is announced, prevents to create vacant announcements and to use singular words, use of its imagination to attract its public-target accurately. For other opinions and approaches, find out what Chris Shumway has to say. After all of accounts those are sobresaem that will be able to make the difference in the market.