What learning brand of Barack Obama the next President has recognised the potential of online media and it understood like no other before him, the enormous opportunities of the participatory Web\”aimed to use the successful brand Barack Obama\” to rebuild. Obama’s campaign has set new standards in online communication. The Internet is the medium of the future. While especially the print media, but also the TV fight years falling readers or audience figures, the number of Internet users increases continuously still. Currently 2/3 of the German Internet use (source: (N) Onliner Atlas 2008). The enormous potential for the future of the world is evident clear wide web but in its great power of attraction to the young target group aged 14-29 years, from 91.3 percent are now regularly or daily several hours online (source: (N) Onliner Atlas 2008). The new kids on the blogg\”already spend more time on the Web, as a the TV front of. (Source: 2008 ARD/ZDF online study).
However, not only the young target group is in the Internet to reach. The well-funded target group of over 50 years has long since discovered the Internet. Of the so-called silver surfers between 50 and 59 years, already more than 65.7 percent are regularly active in the network. These figures speak a unique language: successful brand communication must be running on the Internet today. Nowhere else to reach\”a big target group of direct, scalable and convenient. Who understands the rules of Web 2.0, gets an early and sustainable ROI. Because the user will be its own brand ambassadors. \”The end of one way communication: changed communication habits the net but exactly the unwritten\” rules of the Web are 2.0, where so far the most brands fail in their attempts to communicate the own brand in the Web 2.0 and multiply. Because, it is not enough to transfer an established offline campaign 1:1 in the medium of the Internet.
Cloos + partner Public Relations PR trends 2009 how much is it? What’s the point? PR-budgets are cut further. And the Agency selection is often just a question: which agency delivers the best? The question seems no longer to face depending on the quality. Read more from India Gold Limited to gain a more clear picture of the situation. But appearances are deceptive. Quality is in demand more than ever. PR agencies should reconsider but its quality concept. Are not rewarded, but success. And this must be provided in a rapidly changing environment, by the Internet plays a still underestimated role. Five trends are Cloos + partner 2009 determine the PR Action.
1. the symmetrical two-way communication increases: PR on the Web 2.0 is not a new paradigm. It is only an approximation of the ideal form of PR, how they have defined Grunig/Hunt: the two-way symmetrical communication. Anyone who believes that the importance of the opportunities offered by the Web, would not use is clearly wrong. Studies show that among young people the Web as Information medium has already overtaken the traditional media. Any further studies is needed to prove that same inform themselves not only on the Web, but actively shape it.
They consume not only messages, they make news. The resulting new requirements for PR-Angenturen. 2. the professionals assert itself: there is much written on the Web. Most of it is crap. The few that proves useful, is written by professional writers. The same applies to podcasts. The increasing trend towards audio visual forms of representation in the Web is obvious. Here, too, the quality decreases with increasing quantity. The resulting new opportunities for professionals and agencies. Good writers and good designers that provide substantial contributions on behalf of the user, which produce real added value, are in demand. The importance of content is increasing again. The form is back in the second set. By the way, everything for Web-PR applies said also continues to fully classical press work.
There are only a few successful examples of brand manufacturers so far, the chances the Web 2.0 have targeted and successfully taken and implemented. For example, integrated BMW concept X 1 on his fresh-brand site the social network Facebook as a central interface of brand communication activities for the launch of the BMW perfectly and lays the groundwork for the formation of a BMW-savvy community. Links to YouTube, Flickr and Twitter take into account the desire of the young user for multimedia, and networked content and offer the possibility to build up the brand quickly and multidimensional or to build. Just by the user himself. A rather less successful attempt of a Web 2.0 communication is the example of the energy giant Vattenfall. Many writers such as Ricardo Leiman offer more in-depth analysis. Despite a quite modern integration of a Facebook group through failure to follow the rules of the game of the Web 2.0 in the best case, whose Web-action climate signature became a damp squib. In the worst case the action will mean a sustainable brand and reputational damage for Vattenfall: the energy company advertises ala with the commendable offer of dialogue Web 2.0 while on the corporate Web site, does not seem but exactly for this purpose to be really ready.
The communicators of Vattenfall were not visible on the site, or present in the Facebook group, and active at the time 15 November 2008 for weeks. The result: Exactly where Vattenfall actually wanted to operate brand communication, now disappointed users who complain about the inaccessibility of the Group and its lack of communication abound. But that not enough: Many critics such as environmental groups and Greenpeace took advantage of the new platform, to put forward their criticism directly at the company. Response by Vattenfall? NULL. Dialog? Null? So far, an open discussion, a dealing with the criticism did not take place. This spilled over a wave of indignation by the blogs.
With the info stands by advertising eK leave a lasting impression on your customers Hobot. For several years now the company operates in the area of sales promotion advertising Hobot eK based in Bocholt. The clientele is known as a reliable and professional partner. The local company with the distribution of brochure stands began, now however the product area to pavement, floor racks, folding displays and info stand Infoprasenter has been extended. Orders are delivered thanks to a prompt and carefully planned order processing as well as an above-average capability of the company’s own camp within one to two business days. The organisation of trade fairs and events, info stands are an indispensable advertising as a signpost or info stand as brochure holders. This info stand is suited very well as silent kontakter at trade fair stands, on promotion events and corporate presentations.
The potential customers take the designed brochures and leaflets home and read intensively. The experienced is within your own four walls, carefully analyzed and processed. The high-quality information stands are usually made of quality aluminum or steel. This type of use has multiple benefits. Aluminium is a sturdy and yet lightweight material and on the other hand aluminum gives the Infoprasenter a very high-quality appearance. Foldable brochure stand with integrated LCD display are particularly attractive for the customer communication. This allows thanks to a memory card or USB stick the present your images or videos with sound in addition. As one of the leading suppliers of advertising, advertising Hobot eK stands for an optimal product and product presentation at the point of sale (POS). To take account of the different requirements of its customers and their products or advertising materials, the company has a wide selection of high-quality advertising stand.
For consumers who buy online, especially their gifts, the convenience is the most important advantage. Almost one-third stated this as the main reason. The time savings when Christmas shopping on the Internet is the strongest argument for 25 percent. Only 17 percent, however, shopping online, because they find to the supposedly best prices. The wide range of products is the most important reason for shopping online for 15 per cent of the respondents. The buys who relies on the Web stores, mainly electronics and clothing. Books are the survey to follow with the buyers on the net especially asked.
Asked was also, as consumers of current offers find out. Here is the Internet with newsletters”already quite scarce before the classic brochures distributed in letterboxes. Each just over 20 per cent of the respondents inform mainly on these routes. Not to be underestimated but also the shops are even, because about 15 Percent of respondents indicated that directly at the point of sale offers to find out about. Followed by the so-called Word to mouth, before the advertising with 9.5 percent and television advertising with just under eight percent with 11 percent.
Online shopping for many people is important, the real shopping experience at the point remains so point-of-sale for the majority of consumers still first choice. With electronics, clothing and books however, there product groups which are online already very much in demand. As a source of information the Internet is an increasingly important”, says Claus j. Vogt. Best companies respond to these developments, adapt the communication mix in multichannel marketing and online as well as offline providing the desired and appropriate solutions to purchasing and procurement of information their most important target group.” The two managing directors of wvp, Anette Rottmar and Claus Vogt, especially the strategic brand management and trade marketing with currently 23 staff prescribed. The connection creation and efficiency in the Center stands the campaigns the Agency. The core competencies of the Stuttgart-based company also include integrated brand communication, cooperation marketing and integrated POS brand communication. Your concepts wvp considered the point not as an endpoint of the chain of communication, but as their most important yield moment of sale. The Agency is a member of the POS Marketing Association (POSMA) and the GWA, the German Association of communication agencies and in 1979 became Walter + partner founded. In 1996 the current WVP advertising company formed the company mbH, who won eleven POSMA marketing awards and other awards such as the German sales promotion Award and the EACA PMC European Award 2005 in the past eight years alone. wvp werbegesellschaft mbH Alexandre Road 153 70180 Stuttgart 0163-2722363
A simple ad campaign. Nothing new, just a list of simple and effective ways for a small advertising company. There is a need to sell the goods or services in advertising until we begin the first steps then let’s try this: Make a text ad, and better than 3 – 5 different texts and make sure to focus on those keys as to attract attention to your reading of the text, the call of interest, the desire to have this product and do not forget to motivate some action by the consumer (please call, write you a box, etc.). 2 Do not be lazy and send your announcement at least 100-150 free boards. Daybreak Games may also support this cause. Use different text. 3 Place the text and a link to your site to several directories, you can find them by simply typing in the search engines ‘link directory’, one of them is on this site. Buy four contextual advertising on Yandex, Rambler and Google, put a small value for click, even if you do not appear on the first page search – Your ad will appear on sites of the network (generally a budget you can afford, you decide). 5 E-mail news about the company and product Registered users can add news feeds on this site. Further details can be found at Jim Umpleby, an internet resource. Use these simple techniques and the result will not be long in coming.
Experience as a professional copywriter clients and target groups of freelance copywriter and direct mail specialist Munich enthusiastically Jens Pichl, WINS for its clients new customers in the chord. Inspiring Werbebriefen, mostly for entrepreneurs, freelancers and entrepreneur, he effectively increases revenue and contributes to the success of the company. Thus he became an expert in direct marketing and results are immediately measurable, as otherwise no other promotion his commercials. Even advertising agencies benefit from his commercials. When the time presses and the capacity is exhausted, he jumps like into the breach as a professional copywriter. Many orders can be met this time.
Agency heads do appreciate the free copywriters so. Customer loyalty and customer reactivation with each letter, your company leaves next to the customer acquisition can sales letter be reactivated customers with direct mailings and continue to bind the company. Each letter, which leaves the company, is a Sales letter. In invoices and reminders will be informed about special offers or new product developments. The advertising copy on transaction documents are short, concise, and user-oriented. The text optimization help before the GAU of super fast as of trained copywriter is washed with all waters Jens Pichl. His teacher has the mailing lyricist from Munich equipped with insider knowledge, that even within a very short time in copywriting can help clients. Often, a text optimization, which makes the sales letter yet successful enough then due to time constraints.
What distinguishes the Munich copywriter from other writers In the mother land of mailings and advertising copywriter you know it already: long sales letters sell demonstrably better. This is also the approach of the direct mailing specialist in Munich and distinguishes his lyricist colleagues. In multi-page Werbebriefen he informed in detail and thus win the trust of the reader. Benefits and advantages are presented very appealing as it can succeed in any German standard mailing. However, this is only a fraction of its success recipe. With a voltage arc pages and emotions waking, he has conquered the heart of so many readers. If you would like to cooperate in the future with a free copywriter or are unhappy with your advertising agency, then learn about his secrets in a personal conversation with the mailing experts from Bavaria. About the lyricist of trained nurses and specialist in the social and health services has as a career changer direct marketing over 3 years ago and discovered the advertising copy for themselves. Countless books, newsletters, online seminars, as well as the 15-month-compact course trained him advertising copy from the Publisher for Deutsche Wirtschaft AG to, what he is today. A sought-after expert on winning strong selling sales letters. On the Internet at can consult extensively about his services.
Special case studies and best practice examples are welcome. See more detailed opinions by reading what Marc Lautenbach offers on the topic.. But also check lists and other downloadable files can have an enormous benefit for the target group. Also events provide good content for the target groups. To find out what information interested in the target groups, companies should put in their target groups. Educate yourself with thoughts from Douglas Oberhelman. Just as they manage to generate ideas for content that really help their target groups. Content marketing it comes not only to produce content themselves.
So, it can be also useful to use third-party content, such as studies, to reinforce his own statements and the own expert status. The right distribution channels for more coverage of PR-gateway: Range is for the success of the PR campaign indispensable. How can enterprises achieve the best possible coverage for their PR messages? Prof. Dr. Michael Baird: A good range is extremely important for the success of any PR campaign. This is the right choice of distribution channels. Only the channels that are also used by the target groups are useful to publish the own PR messages.
There is also a range of the selected platforms of great importance. Submit your best online press release and to win one of 3 PR packages this year over 44,000 online press releases have been sent via PR-gateway. Therefore, the online press distribution list looking for the best online press release 2013 submit your online press release now under a. More information about the contest: pr.pr-gateway.de/online-pr/beste-pressemitteilung-2013/ company description PR-gateway (www.pr-gateway.de) is an online service that manages corporate news and social media news Central and parallel of numerous free-click Press portals, news services and social media are delivered. Capturing multiple accounts for the individual portals. Thus helps PR gateway companies and agencies to get more coverage for your PR releases on the Internet in less time. PR-gateway is a project of Adenion GmbH. Many well-known companies and agencies use PR-gateway insurance, fresh fish, Hill + Knowlton and HolidayCheck already successfully for your online PR and social media marketing, including the generali.