Cormas, that these principles are reflected in nine criteria, reminds us of whom five of they called agents and four are the results. The agents criteria are related to the way in which the organization focuses on each of the sub-criteria, they are: leadership, people, policy and strategy, alliances and resources as well as processes.Results criteria dealing with what has reached the Organization, its achievements, materialize in: people results, results in customers, results in society, key results.We consider very important, the fact that emphasis, in a factor as it is of human resources, whom the management of SMEs, and even medium-sized companies in the country, case Venezuelan, has given much importance, neglecting him, missing the capital, human talent that is and has been reflected in an organizational environment that displays no consistent organizational behavior to the great challenges and transformations that the scenario demands so that the business sector is identified with this operational capacity that benefits all. It should be borne in mind in the history of this model, this model was developed in 1991 with the collaboration of numerous organizations, both business and educational and based on the experiences of the models popularized by the award Deming in Japan and Malcom Baldrige in the United States. It was conceived to promote the competitiveness of European industry. It is said, that at the time of the occurrence of the European model, to the Malcom Baldrige has blamed a deficiency: the little attention that lent itself to the results, in the broad sense of organizations. The fact that some company had serious problems of subsistence shortly obtain the award, provoked much criticism on the own validity of the model. However he cites Camos, what matters is not, perhaps, that a company can disappear after getting the prize due to more or less harmful results. What is really important is the improvement continuous must necessarily begin with the analysis of results. More information is housed here: JPMorgan Chase. .