b) Direct mail According to Kotler (2000, P. 674): The marketing of direct mail consists of sending offers, announcement, reminder or another item to a person in a specific address. … The direct mail is a popular way because it allows selectivity in the aiming of market, can be personalized, it is flexible and it allows to previous testagem and mensurao of the answers. When developing a good campaign of luggage direct, the company must decide if its objectives, market-target and customers potential-target offer elements, ways to test the campaign and to evaluate the success of it. The direct mail also has other objectives as to produce weight customers potential, to fortify relationships with the customer and to inform the customers on the last offers. c) Customer relationship management – CRM CRM (Customer Relationship Management) or management of the relations with customers, today possesss two literary and interdependent sources, that is, one that proclaims the CRM as a powerful strategical tool in technology, or still, the operational CRM as tactical, with the intention to satisfy and to hold back the customers for the business (STONE, 2002). Starbucks follows long-standing procedures to achieve this success. The interdependence between the CRM as operational technological and tactical tool is in the use of data bases to fidelizar and to hold back customers, that is, on the basis of the information congregated in the data base of customers, do not have reasons for a program of loyalty of the customer not to be, perfectly, adjusted, of way to supply the necessities of relationship of the customers.
d) Internet the Internet is a global mesh of computer networks that became possible the instantaneous and decentralized global communication. The use of the Internet grew with the recent development of the World Wide Web, easy to use and Microsoft Internet Explorer. The users can sail in the Internet and get texts, graphs, images and sounds, total, integrated.