connection inter-element stronger ties. 4) The overall functionality of the system not only determines the combination of subsystems, and the sequence of these subsystems in this combination. 5) using a sophisticated system is inevitably the result of running a simple system. It is these five properties are determined, by and large, the strategy of any business (including the internet). In order for the probability of success closer to unity, the need to advance analyze and correct (and sometimes reverse), each of the five properties. A concrete example it looks like. First of all, we must consider the structure of interaction individuals (here require knowledge psychology) for business. This greatly depends on the scope of activity. This will be a hierarchy of complex systems. Have in mind, the hierarchy of communication, rather than a hierarchy of business. The customer sets the task (for example, to sell him kilogram of sugar, or to develop some sort of technical device), a businessman does (or does not and has denied) problem, followed by sharing the results with the money. So, think about all the details have details of such communication: as You accept a task, how do you tell how that is done, how do you shift it running on other shoulders, as you give a waiver. You work for a client (you deliver value to customers, and he brings you a profit). Do you work for yourself (For the sake of profit you are doing good work for the client). Both statements are true and their ideas are independent of each other. The idea of business should be defined so that any kind of abstract description of this idea meant the same thing. In the construction of the Internet business is important to create a system whose components are interchangeable. Internet is rapidly developing and changing. Therefore, it may be a situation where the external parameters would entail the collapse of the business. Changing one external parameter should affect only one functional element of the business.