Each company there are times when orders and sales are in full swing, and sometimes so-called "dead season". Some companies believe that in such periods of promotion of the site do not need and save on this. But such argument is absolutely wrong. So why the promotion of the site need to be addressed constantly, you ask? To this there are a number of reasons: – Firstly, the process of getting the site to high positions in search of a long and gradual – Secondly, then to regain lost ground, it will take as much time and money as you need to print a new site in the top – Third, if you promote your website, competitors quickly take your place, there are still a number of other reasons, such as search engines do not like to frequent swings reference mass. So remember, if you think you can save money on advertising through the breaks, it does not. All Finance, you intend to save, go to restore their former positions. And sometimes it is necessary and exceed this amount. I would recommend that the effect of advancing continuously improve or maintain on an ongoing basis, rather than each time to suffer with the restoration of positions.