It is a strategy subject and is very related to the form as they operate the processes to the interior of the organization and the attitude and aptitude of the people who execute these processes. So that a CRM strategy renders the fruits that you hope, first she must review his missionary processes (those that are facing the client) and his processes of support (those that allows that the missionary ones are developed without newness). Additionally it must define a strategy very clear to obtain the awareness of the people in which you try to obtain with the optimized processes. A CRM strategy begins when you and your directive group analyze in detail as they are the adjustments and improvements that are necessary to realise to the business processes in areas like trade, sales, service to the client and measurement of indicators of the commercial management.
It is there where you must focus his batteries, in identifying like from the point of view of the strategy, alienates the business processes so that they fulfill and so you wish. Soon and before touching any subject of technology, must review the component of people very well. 2. The technology is an element that aid that the processes and the people obtain a greater productivity, but she is not the one that ensures the success of a CRM strategy: When you have clarity in as they must operate his processes of business and like the people who take part in them must be sensitized, trained and it jeopardize with the profit of the results of the processes (efficiency and effectiveness), is when you can analyze that type of technological tools can use, especially to increase the level of productivity of the people. Therefore it observes that the last aim is not to put to work a computer program.