For consumers who buy online, especially their gifts, the convenience is the most important advantage. Almost one-third stated this as the main reason. The time savings when Christmas shopping on the Internet is the strongest argument for 25 percent. Only 17 percent, however, shopping online, because they find to the supposedly best prices. The wide range of products is the most important reason for shopping online for 15 per cent of the respondents. The buys who relies on the Web stores, mainly electronics and clothing. Books are the survey to follow with the buyers on the net especially asked.
Asked was also, as consumers of current offers find out. Here is the Internet with newsletters”already quite scarce before the classic brochures distributed in letterboxes. Each just over 20 per cent of the respondents inform mainly on these routes. Not to be underestimated but also the shops are even, because about 15 Percent of respondents indicated that directly at the point of sale offers to find out about. Followed by the so-called Word to mouth, before the advertising with 9.5 percent and television advertising with just under eight percent with 11 percent.
Online shopping for many people is important, the real shopping experience at the point remains so point-of-sale for the majority of consumers still first choice. With electronics, clothing and books however, there product groups which are online already very much in demand. As a source of information the Internet is an increasingly important”, says Claus j. Vogt. Best companies respond to these developments, adapt the communication mix in multichannel marketing and online as well as offline providing the desired and appropriate solutions to purchasing and procurement of information their most important target group.” The two managing directors of wvp, Anette Rottmar and Claus Vogt, especially the strategic brand management and trade marketing with currently 23 staff prescribed. The connection creation and efficiency in the Center stands the campaigns the Agency. The core competencies of the Stuttgart-based company also include integrated brand communication, cooperation marketing and integrated POS brand communication. Your concepts wvp considered the point not as an endpoint of the chain of communication, but as their most important yield moment of sale. The Agency is a member of the POS Marketing Association (POSMA) and the GWA, the German Association of communication agencies and in 1979 became Walter + partner founded. In 1996 the current WVP advertising company formed the company mbH, who won eleven POSMA marketing awards and other awards such as the German sales promotion Award and the EACA PMC European Award 2005 in the past eight years alone. wvp werbegesellschaft mbH Alexandre Road 153 70180 Stuttgart 0163-2722363