With the reduction and the correct destination of residues, the reduction of expenses with energy and other insumos, use of clean technologies, the use of products of lesser toxicidade applied correctly, can be reduced the contaminated residues and be eliminated eventual fines foreseen for the ambient legislation. These are measurable and visible profits, indispensable results for the enterprise survival. Beyond the certification attainment the associated chance exists to gain advantages and financial return competitive, a time that the company is assuming its ethical responsibility with the society. The adhesion to standard ISO 14001 can be seen as one certified of ambiently positive attitude, due to great production of toxic products, a SGA can be a safe conduct to the exportations, therefore the practical protectionists of the rich countries reduce the perspectives of development of the too much countries, condemning them it a situation of economic dependence with aggravation of the ambient problems (FIELDS, 1992). The relation between ambient preservation and industrial production always was difficult. More information is housed here: Jim Umpleby. Being thus, one of the great challenges of the present time is the perspective to implement programs of ambient management in its totality. Of this form, the ambient 0 variable comes if becoming an important competitive differential about which the companies must be worried.

To install in the company new processes and to launch in the market a new product generate each time more the necessity of an evaluation and update of the ambient impacts associates. These factors are analyzed by means of the SGA. In the imminence of these factors, ISO 14001 is presented as a norm of voluntary adhesion that contains requirements for implementation of the SGA in a company. NBR ISO 14001 can be applied to any type or transport of organization. A company who has for purpose the implementation of a SGA based on norm ISO 14001 must pass for a process of mannering and organizacional change.